Noni grows in shady forests and also on open sandy or rocky shores. The flowers of Noni are small and quite pretty; the fruit is large and pretty weird looking .. but very good for you, we’re told. The fruit is green at first, and then it turns yellow and then white. It has a strong small and bitter taste. Noni is most valued for its high vitamin C content. Noni seed oil is abundant in linoleic acid — which is a useful property for use on the skin in our lotions that help with moisture retention and also function as an anti-inflammation element.